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Patrick Yoon, General Manager South Korea, Crypto.com

Ambassadors

Patrick Yoon

General Manager South Korea, Crypto.com

South Korea

Patrick is a pioneer in building a bridge between traditional finance and digital assets industry. As the first global crypto player to obtain a license to operate crypto trading and payments in Korea; he continues to lead the way in building Web3 ecosystem with policy makers, regulators and the industry players to drive new economic growth and job creation in the country. Prior to this he was a Group Country Manager of Visa Korea and Mongolia where he was responsible for digital transformation become a “Network of Networks” business. Secured exclusive alliances with leading banks, card companies, fintechs and online retailers to capture total market share of 60% from 40% in three years. Also spearheaded new launch of B2B Solutions and Consulting Advisory to ramp up new revenue engine (25% of total revenue); enhanced portfolio margin to 65% from 40%. Prior to these roles Patrick spent thirteen years with Standard Chartered where he was Country Head of Wealth and Retail Banking in Korea, Chief of Staff to Group Chief Executive in the UK, Managing Director of Strategy and Corporate Development in Singapore. His experiences included development and execution of transformation strategy for global consumer banking across 33 markets; driving Group Chief Executive's client, regulatory, media and political relationships across Asia, Middle East, and Africa and most notably, completed a successful turnaround in Korea posting annual profit of $45m from net loss of $300m in 5 years. Patrick graduated from Columbia Business School and London Business School with dual MBA degrees and MA in International Relations from University of Southern California. He is a passionate athlete competing in cross fit and lives in Korea with his wife and a daughter.