GBBC CEO Sandra Ro on Bloomberg Crypto: Tokenization, Coordination, and What Comes Next

In a recent appearance on Bloomberg Crypto, GBBC CEO Sandra Ro joined Tim Stenovec and Katie Greifeld to unpack the growing alignment across the industry between the public and private sector.

Watch the full interview (starting at 33:39).

During the conversation, Sandra highlights a critical reality; progress is not paused by uncertainty. The private sector continues to build, adapt, and push forward, even as frameworks are still taking shape.

This momentum comes with challenge, fragmented regulation across jurisdictions may create opportunity in the short term, but long term, global coordination, shared definitions, and aligned standards will define whether this market truly scales.

At the center of it all is tokenization. Not as a future concept, but as a present-day shift, unfolding differently across regions and asset classes, signaling where capital markets are headed next.

At GBBC, this is exactly where we operate, at the intersection of innovation, policy, and global coordination, helping bridge the gap between what is being built and how it is understood.