Markets on Chain: Episode 5 with Accenture | How Accenture Sees Blockchain Scaling in Finance

John Lee, Global Managing Director at Accenture and Board Director at GBBC, joined Global Blockchain Business Council (GBBC)’s Markets on Chain, a GBBC Digital Media series filmed on the NYSE Trading Floor with Jane King, to unpack how enterprises and financial institutions are evaluating the real business value of blockchain technology.

John explains why growing regulatory clarity has given organizations the confidence to progress, how tokenization is shifting from experimentation to live market activity, and why interoperability and compliance tooling are essential for adoption at scale.

Watch the full episode here.