NewsGBBC Contributes to HomeofBlockchain.swiss' Swiss Tokenization Ecosystem Report (2026 Edition)· October 9, 2026NewsGBBC’s Nilixa Devlukia Joins European Commission’s Payment Systems Market Expert Group (PSMEG)· October 8, 2026NewsHedera Guardian 3.7.1 Release: Standardizing Sustainability with IWA dMRV 3.0· October 8, 2026Video & InterviewsMarkets on Chain: Episode 20 with JPMorganChase | Managing Risk in Digital Asset Markets· October 7, 2026NewsGBBC Responds to HM Treasury’s Consultation on Modernising Payment Services Regulation · October 6, 2026NewsGBBC Contributes to HomeofBlockchain.swiss' Swiss Tokenization Ecosystem Report (2026 Edition)· October 9, 2026NewsGBBC’s Nilixa Devlukia Joins European Commission’s Payment Systems Market Expert Group (PSMEG)· October 8, 2026NewsHedera Guardian 3.7.1 Release: Standardizing Sustainability with IWA dMRV 3.0· October 8, 2026Video & InterviewsMarkets on Chain: Episode 20 with JPMorganChase | Managing Risk in Digital Asset Markets· October 7, 2026NewsGBBC Responds to HM Treasury’s Consultation on Modernising Payment Services Regulation · October 6, 2026
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John Greaves, Global Standards Advisor

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John Greaves

Global Standards Advisor

Known globally as an expert in advanced technologies and with a strong background in leading Standards, Governance and Regulation along with numerous successful implementations.

His work includes two major publications in 2025.

Mixed Reality Leadership ISBN: 978-1-917163-18-7

Resilience in the AI Century Reframing Governance, Leadership and Survival in an Age of Intelligent Systems

Greaves is known WORLDWIDE as Dr. Blockchain for his foundational work in implementing operational excellence in Enterprise Blockchain Projects for both industry and government. He has developed and achieved positioning of AI principles covering Integrity, Trustworthiness and Performance.

John serves as

Global Standards Advisor to GBBC

IEEE Global Standards Harmonization

Chair ANSI MH10 Data Identifiers

Ambassador in BlockChain and AI for Healthcare in Global Blockchain Business Council

Expert Advisor to Blockchain DLT and AI in Healthcare and Life Sciences.

Member UNE (Spain) Blockchain committee and delegate to ISO SC42 AI

Member International Council for Information Technology Standards Blockchain

Expert Standards Policy Group of ISIC

Expert Global Standards Mapping Initiative Technical Standards Global Group

EU Horizon Enigma Project Invited Expert

Chair DFM Corporation whose TUID (Transport Unit Identification Number) is now an Internationally recognized standard for logistics under ASTM F49.