
Team
Michelle O'Connor
Global Marketing & Communications Strategist
Michelle O’Connor is an award-winning leader recognized among the Top 5 Women in Blockchain, a Top 30 FinTech Marketer, and a finalist for the Diversity in Tech Awards. With more than a decade at the forefront of digital assets and over twenty years shaping global brand and communications strategy, Michelle is widely regarded as one of the industry’s most influential voices driving responsible innovation, global collaboration, and meaningful adoption in financial technologies.
Michelle is the Founder of The Digital Future, a boutique advisory studio shaping the next era of brand, regulation, and executive-level storytelling across fintech, Web3, and emerging technology. Through The Digital Future, she supports high-growth companies, regulators, and global leaders as they navigate complex markets, launch new initiatives, and build trust with institutional, public sector, and consumer audiences. Her portfolio includes production of the Digital Accord Summit series in London, Paris, and Singapore, widely recognized for convening regulators, policymakers, enterprises, and innovators.
In addition to her advisory work, Michelle serves as the Global Marketing and Communications Strategist for Global Blockchain Business Council. In this role, she helps advance GBBC’s mission to educate, connect, and advocate for a more transparent, inclusive, and compliant digital asset ecosystem. Michelle supports the organization’s global initiatives, strategic positioning, partnerships, and convenings across major economic centers including London, Washington DC, Singapore, Davos, and the wider Europe and Middle East regions.
Previously, Michelle played a key leadership role in scaling Taxbit’s global presence, including its international expansion into Europe and the UK, while spearheading high-impact thought leadership and brand programs. Before entering Web3, she built her career across global fintech and luxury brand marketing, including helping scale Uphold during its early days of global growth.
She also serves as Board Chairwoman for the Association for Women in Crypto and remains an active ambassador for inclusion, regulation, and global leadership initiatives spanning digital assets, fintech, and emerging technology.
